As many of us can attest, the advertising landscape is quickly adapting to be where the consumers are – on their smartphones and tablets, engaging with new content and new brands at every turn. The shift is clear. Businesses and brands are seeking new ways to have unique and memorable interactions with their customers on the devices they use most throughout the day.
Nuance believes that voice and language understanding will play an important role in the strategies various brands pursue to engage their customers in more meaningful ways – surpassing the limitations of the small screen and opening them up to infinite engagement opportunities. Nuance has positioned itself to be a key contributor to this evolving method of consumer engagement through its new two-way conversational advertising solution, Nuance Voice Ads.
Nuance announced today, in partnership with Widespace, the leading premium mobile advertising company in Europe, that Nuance Voice Ads will be delivered to the world’s leading brands advertising in Europe. Announced in April, Nuance Voice Ads is an innovative new mobile advertising format that gives people the option to opt-in and have a two-way conversation with the brands they love.
Nuance Voice Ads’ powerful voice recognition technology has been integrated into Widespace’s mobile advertising platform for iOS and Android, providing leading brands with the ability to create an engaging and entertaining conversational experience. And with support for both voice recognition and text-to-speech in over 40 different languages across North and South America, Europe, The Middle East, Asia and Australia, Nuance Voice Ads gives brands an opportunity to create unique conversational mobile ad experiences with consumers all over the world.
The world’s first mobile ad powered by Nuance Voice Ads was built and integrated by Widespace, and will launch in the Expressen app, one of Sweden’s leading national daily newspapers, and Tv24, a TV guide service.
This partnership is the first in an extensive line-up of marquee global brands and organizations that are seeking to establish an open dialogue with their consumers – truly upholding the value of conversation.