When looking for ways to print “greener,” perhaps the most logical place to start is with the people who actually print. Consider that most of us go about our day, unaware of the dramatic, compounding costs associated. So the question remains: How can you get your staff to think before they print?

Nuance has found that measuring and creating awareness of print activity through reports is a powerful first step toward changing user behavior. Directives that ask users to change the ways they work may initially cause some angst – especially if they may be concerned that they will have to change how they work. However, if users are made aware of the impact that they are having on the environment, greener printing is an initiative that they can rally around. And with the right tools, their work will actually become easier.

For example, measurement should include data on what is being printed – where and by whom – as well as the financial and environmental costs of their print jobs. This baseline level of activity can not only help shape an overall printing strategy, but will also allow you to provide feedback to your community about their printing behaviors.

Using metrics to support print savings can have a big effect on the adoption of greener printing habits. Metrics are available from to help measure the environmental impact of less printing from organizations like Conservatree, and can be instrumental in promoting the project’s results.

With increased awareness, behavioral changes will begin to move past simple acts such as two-sided printing to the point where users only print what is necessary. More, reports can provide data on what was actually “not” printed – information that goes a long way in affirming the users’ efforts.

Interested in learning more? Discover how print management software can create behavior change is a simple process … and one that empowers people to work how they want while ensuring that work is efficient and environmentally conscious.

Download: And to see how print management becomes even more effective when it is paired with Managed Print Services (MPS), please download the Nuance whitepaper, “Print Management and MPS: A Winning Combination.”

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Bill DeStefanis

About Bill DeStefanis

As Nuance’s Director of MFP Product Management, Bill brings more than 20 years of experience in the software industry to the position. He is part of a team responsible for defining Nuance’s Print Management product strategy and business policies. This includes development of pricing and licensing policies, management of OEM relationships and technology acquisitions. Before joining Nuance, Bill was head of Product management at eCopy where he was responsible for all desktop and MFP products. Previously, Bill was vice president of product marketing at ScanSoft Inc. (now Nuance) a developer of speech recognition and image management software, where he led product marketing and product management functions for all of the company’s speech recognition and imaging products. Earlier in his career, Bill spent several years at Lotus Development (an IBM company). There he worked in various product management, senior marketing and technical Sales roles. Bill holds a Bachelor's degree in Business Administration from North Adams State College and an MBA from Suffolk University.