Dan Castellani’s stories

Credibility and trust are instrumental in ensuring consumer loyalty. A customer who believes you and trusts you, works for you. They champion your brand and products and bring other folks with them.  For a voice-enabled application this puts a lot of pressure on the virtual assistant’s persona, how they sound and what they say. As […]

In order to create a lasting first impression and immediately engage with customers, businesses should implement a text-to-service solution in the IVR.

This month marks the 20th anniversary of the 1996 film Jerry Maguire. The movie, featuring Tom Cruise, Renee Zellweger and Cuba Gooding Jr., tells the story of a smooth sports agent who experiences a moral epiphany which spins him into a professional and personal crisis. Jerry Maguire has been solidified in the annals of popular […]