Greg currently serves as the VP of Brand + Creative for Nuance, the makers of Dragon, Nina and Swype as well as a broad range of innovations across the industry including Samsung’s S-Voice, Ford Sync and others. Through their innovations, Nuance is bridging the gap between people and technology and getting their users closer than ever to what they want, need and love. Greg is presently knee-deep in recasting the pattern of the brand, and rethinking the brand’s expressions across all touchpoints.
Prior to Nuance, Greg most recently served as Global Creative Director for Hewlett-Packard. He was brought on board to help shape, steer and define a new brand strategy platform for the world’s largest technology company, including the core strategy, implementation of a masterbrand architecture and a principles-based identity and design system. In this time, he launched the next-generation HP brand strategy, Human Progress that – through implementation and cascade of the strategy – directly led to a $3.14B increase in brand value as measured by Interbrand, and a #10 Best Global Brands ranking. Greg also launched HP’s first brand advertising campaign in nearly seven years, Let’s Do Amazing.
Greg received a Bachelor's degree in Economics from the University of California, Berkeley and an MBA from the Georgia Institute of Technology. You’ll often see Greg carrying his handy man-bag, incessantly chock full of every cable imaginable, allowing him to MacGyver his way through almost any presentation setting on Earth.
Greg Johnson’s stories
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