Marina Kalika
Marina Kalika is Senior Director of Marketing, responsible for the Enterprise Product Portfolio and Industry Solutions Marketing at Nuance Communications. Prior to Nuance acquisition of TouchCommerce, Marina was responsible for all product marketing at TouchCommerce. She has over 25 years of leadership experience in the hi-tech industry at various corporations, managing every aspect of the product and customer life cycle: from industry research, and requirements gathering to product development and marketing, all the way through to sales and customer support. Marina’s passion is in translating product features and functions into a succinct marketing message that customers can appreciate and consume.

Marina Kalika’s stories

How big is your AI imagination?

“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” Albert Einstein   When enterprises undertake the crucial step of incorporating AI into their business, they can’t start with just using AI for basic functions. That’s already being done by their competitors. Instead, they absolutely must […]

Ask the expert about customer engagement innovation

It’s no secret that today’s culture has adopted more of a self-help mentality. Not only do we prefer to serve ourselves when dealing with our bills or bank accounts, but we like to dabble a bit with DIY. From DIY cooking to DIY home repairs, from DIY language learning to DIY crafting, YouTube has become […]

The pursuit for better customer conversations

As contact center managers look around for how to improve the conversational experience their organizations deliver, they run into an all-encompassing theme: AI. Artificial intelligence has become a staple in the conversational platform space, and companies must find the vendor that specializes in it if they’re going to join the AI race. In an effort […]