Tarek_Sumiri’s stories
The ever-increasing connectivity of the modern cars Artificial Intelligence is shifting the design focus to Human Machine Interfaces (HMI) rather than the bodywork

Distinct design has always been at the heart of the car’s appeal. Buying a car is not a rational undertaking – the emotional pull of a car brand is often a key factor in a customer’s buying decision. So, it’s natural that car manufacturers have always spent a lot of effort on creating a distinct […]