It’s no secret that today’s culture has adopted more of a self-help mentality. Not only do we prefer to serve ourselves when dealing with our bills or bank accounts, but we like to dabble a bit with DIY. From DIY cooking to DIY home repairs, from DIY language learning to DIY crafting, YouTube has become our source of expert advice and how-to’s. And not only do we turn to the experts for learning how to do things for ourselves, we turn to experts to feed our souls and minds – hence the TED Talk era.
Why is it that we’ve taken to this “ask-the-expert” mode, watching videos rather than going to a physical classroom or attending an expensive seminar? There is probably an endless number of reasons, but it all boils down to convenience. We expect immediacy and ease in pursuing our goals, whether it’s finding out what that mysterious spot on your hand is or figuring out how to sync your phone’s calendar with your pc’s calendar.
Considering this “ask-the-expert” mindset, Nuance has a large library of videos showcasing various issues enterprises face in their quest for optimal customer engagement, from security and analytics to virtual assistance and voice interfaces.
Today we’re bringing you a small sampling of our “Ask the Expert” series. We hope it fills your DIY tank in learning more about customer engagement innovation. If there is a topic none of these few videos covered, refer to the list below.
Marina Kalika is Senior Director of Marketing, responsible for the Enterprise Product Portfolio and Industry Solutions Marketing at Nuance Communications. Prior to Nuance acquisition of TouchCommerce, Marina was responsible for all product marketing at TouchCommerce. She has over 25 years of leadership experience in the hi-tech industry at various corporations, managing every aspect of the product and customer life cycle: from industry research, and requirements gathering to product development and marketing, all the way through to sales and customer support. Marina’s passion is in translating product features and functions into a succinct marketing message that customers can appreciate and consume.