Phone numbers, addresses, directions, facts, figures, and the name of that restaurant you liked last week – this information is all just a tap away. It’s no wonder we reach for our phones dozens of times a day.
Just as the internet changed the way we work and learn, smartphones have transformed how we access information and communicate. Both advances have impacted how we think and increasingly what we remember.
As our reliance on digital technology grows, we are becoming more forgetful.
Confident that we have easy access to the answers we’ve outsourced to our devices, we simply retain less information in our memories. Researchers at Columbia University first identified this phenomenon as the “Google effect” in 2011. Since then, smartphone ownership and anytime, anywhere access to the internet has become the norm and the condition has gone mainstream.
In a survey of 1,000 American consumers, Nuance explored how “digital amnesia” is impacting consumer behavior and the implications for businesses. We discovered 85 percent of American smartphone owners report experiencing the condition. As a result, everyday activities from paying bills to keeping appointments are slipping through the cracks on a more frequent basis. The same technology that connects and enables us is also making it more difficult to remember our obligations.
For businesses, the cost of forgetful customers is significant – impacting their bottom line, brand reputation, and market share. As consumers become more susceptible to memory lapses, companies need to be prepared to bridge the gap and strategically provide proactive notifications to keep their customers up-to-date and on schedule.
Join us April 20 to hear Wakefield Research partner, Nathan Richter, debut the research findings, including data on:
- What 84 percent of consumers expect and the cost of not giving it to them
- The top five issues consumers believe could be avoided if only they were reminded
- Four ways consumers wish businesses would help combat digital amnesia and how they’ll reward them
Register here: “The Remind-Me Generation: How Digital Amnesia is Changing Consumer Behavior.”