As manufacturers scramble to take advantage of the lucrative and rapidly growing direct-to-consumer (D2C) market, many are laser-focused on building their ecommerce environment. However, retailers have had a major head start on a core component of great shopping journeys: the customer experience. If these newly minted D2C retailers want to see success, they’ll need to put equal effort into their customer service offering, providing the high standard of service consumers have come to expect from brands. Introducing tools like chatbots, virtual assistants, and conversational IVR can help D2C brands rapidly build satisfying, cohesive experiences.
Thank you, your preferences have now been saved.