At the End of the Day… gather knowledge

Last week I traveled to Atlanta to a training facility we often refer to as going to “camp.”  Although the accommodations are basic, the work we do there together is always worth the trip.

A cross-functional group gathered to share knowledge on some of our competitors and discuss our right to win against those competitors.  It’s always fascinating to hear viewpoints from others in the organization that have a different vantage point and comparing the viewpoints to various inputs from client conversations.

It’s a difficult task to gather local knowledge and combine it into insights and collective wisdom. Many companies have systems to gather these insights, but nothing is as powerful as the uninterrupted face-to-face time to collect knowledge and insights.

At the End of the Day… is an expression meaning an assessment of essential facts and truths. It’s a summation of the pros and cons of any situation and a straightforward statement of what really matters. It’s also the title of this blog series by Brenda Hodge, Nuance Healthcare’s Chief Marketing Officer, with insights about leadership, empathetic customer relationships, and marketing techniques.

Brenda Hodge

About Brenda Hodge

Brenda leads all aspects of Nuance's marketing function working to develop the go-to-market approach, building the Nuance brand to drive growth, and expanding client relationships to increase loyalty. She joined Nuance from Optum where she most recently served as Chief Marketing Officer for the Provider Market segment. Brenda’s career spans multinational sales and marketing leadership roles at companies such as GloStream, Allscripts/Misys Healthcare Systems, and SAS Institute.