Building Trust in a Brand
In a world of endless noise, a marketer’s job is to cut through the clutter and create clarity amid the chaos. Only then can a brand build trust—the cornerstone of any effective go to market strategy.
Brenda leads all aspects of Nuance's marketing function working to develop the go-to-market approach, building the Nuance brand to drive growth, and expanding client relationships to increase loyalty. She joined Nuance from Optum where she most recently served as Chief Marketing Officer for the Provider Market segment. Brenda’s career spans multinational sales and marketing leadership roles at companies such as GloStream, Allscripts/Misys Healthcare Systems, and SAS Institute.