BHodge’s stories

The first Thanksgiving was a harvest feast celebrated by a diverse group. Puritans who had come to the “New World” seeking religious freedom, and Native Americans who banded with them to protect themselves from other tribes, celebrated the fall harvest together. The Puritans had much to celebrate since they survived the long journey across the […]

In high school, I was nominated to participate in a “Calendar Girl” contest which meant if I won, I would have my photo on one month of the high school’s calendar. At the time, this was important to me because I was known as the “smart girl”, not a “pretty girl” because in high school […]

It’s important in business and in life to fully participate. Sometimes I think of this as being on the dance floor, fully participating. There’s also an adage, that sometimes you also need to get on the balcony to see the world from a different perspective. I admire people who are willing to fully participate. They […]

I have always believed that an idea shared is an idea improved. There is power in gaining the perspectives of those that are different from us in examining and improving on an idea. Companies at their essence are a collection of ideas that get implemented, ultimately leading to a growing client base. The better the […]

An industry analyst recently asked me, “What is a brand?” My response: a brand is quite simply the promise you make combined with your personality traits that are displayed in interactions with you. In the case of a company brand, it’s the promise you make to the market combined with the personality or the characteristics […]

Years ago, I remember reading my annual employee feedback, and there was a comment about me being anti-social in an elevator. At the time, I was floored that someone would take the time to write down that I had not spoken to them in an elevator.  My defensive reaction was to wonder why they didn’t […]

I often talk about people with a strong work ethic. Have you ever really thought about what work ethic truly means?  Do you think you have work ethic? I recently attended a keynote presentation by former NFL quarterback Peyton Manning. A great storyteller, Peyton kept the audience fully engaged, but what stayed with me most […]

I learned an important lesson in a leadership class many years ago that I’ve never forgotten. There are times in leadership to get opinions and gain consensus, and there are circumstances where the leader just needs to decide.  The lesson years ago was: if you’ve made the decision, communicate clearly that you have and why. […]

While flying last week I observed the ultimate level of optimism – a woman who had a roller bag that was going to fit into the overhead bin.  For those that fly often, you’ve all seen it; these optimistic souls…if I place it wheels first, if I turn it around, if I try it sideways, […]

A small boy was walking slowly with his grandmother as she carefully navigated her cane on the pavement, when suddenly he asked her, “Grandma, do I have to grow up?” The grandma stopped and turned with a smile on her face and said, “Honey, you wouldn’t want to miss it. Growing your body helps you […]

Throughout my career I’ve had the opportunity to learn from some exceptional teachers on leadership; two of them being Ken Blanchard and Ed Ruggero. They stressed the importance of knowing what values are most important to you and discussing these with your team. The hardest part of doing this work is narrowing it down to […]

People that know me well would never guess that I was a computer science/math double major in college. I enjoyed my studies. Math always came easy for me and computer programming was a welcomed challenge. When I started interviewing my senior year, I considered many types of positions: sales, marketing, software engineer — all for high tech companies. […]

showing kindness

I was traveling recently and had a frustrating experience at the hotel. My first inclination—like so many of us, I’m sure—was to head straight to the front desk and make my complaint known. But I paused, took a breath, and reminded myself of a simple axiom: I will never regret being kind. Instead of angrily […]

While attending the CHIME conference last month, one of the keynote speakers shared a statistic that struck me: “80% of healthcare costs are self-inflicted. We are contributing to chronic disease by what we eat, drink, and smoke.” That really got my attention. Not only did I realize that we as individuals can help curb chronic […]

penguin jumping off an iceberg

We live and work in an industry experiencing continuous and accelerating change. It is through these transitions that we must recognize that change is good for us—personally, professionally, culturally. Yet many of us fear change, and do so for a variety of reasons. Perhaps we’re afraid to fail, afraid of criticism, afraid of the uncertainty […]

There was a newborn baby who had an abnormal x-ray; we’ll call this newborn baby Christian. The medical team at the hospital where baby Christian was being seen, urgently sought assistance from the Chief Quality Officer of their healthcare system. Upon getting a call from the neonatal team, this physician asked them to share the […]

Last month in Florida, I was absorbing some great discussions with our Executive Client Council (ECC), a group of C-level executives from the nation’s leading health systems. I was closely following a dialog rich in insight when I was struck by two simultaneous thoughts: (1) we should do this more often, and (2) why don’t more marketers […]

It’s been said that if a person were to travel through time and join us in 2017, our technologies would look like magic to them. Think about that for a moment. The technologies we rely on in our daily lives—and perhaps even take for granted—would be so foreign to our great-grandparents, that they would not […]

At Nuance, our mission is to unburden healthcare providers and the care team so they can spend more time caring for patients. We are proud that we save customers time – in fact, clinicians spend up to 45% less time on documentation with the use of our AI-powered, cloud-based voice recognition tools that capture patient […]

Nuance’s Brenda Hodge reviews HIMSS17 emerging trends

As I think about some of the topics at this year’s show, here are a few that stand out:   Physician burnout From the first moments when Dr. Krolop, the Chairman of HIMSS, kicked off the opening session on February 20, physician burnout was top of mind. At an event focused on healthcare informatics, shining […]