Brenda Hodge
Brenda leads all aspects of Nuance's marketing function working to develop the go-to-market approach, building the Nuance brand to drive growth, and expanding client relationships to increase loyalty. She joined Nuance from Optum where she most recently served as Chief Marketing Officer for the Provider Market segment. Brenda’s career spans multinational sales and marketing leadership roles at companies such as GloStream, Allscripts/Misys Healthcare Systems, and SAS Institute.

BHodge’s stories

At the end of the day…balance for better

Today is International Women’s Day.   The theme for International Women’s Day is #BalanceforBetter because a gender balanced world is a better world. Balance is not a women’s issue, it’s a business issue.  Gender balance is essential for economies and communities to thrive. According to Fortune magazine, when a minimum of 30% of women are represented at […]

At the end of the day…. innovation is a necessity

What is your favorite innovation? My husband and my oldest daughter love gadgets. My daughter’s latest love is her Echo. I laughed when I visited her in Los Angeles, and she was excited to show me that she could tell Echo “lights out” at bedtime. I kept thinking she could just turn the lamp off, […]

At the end of the day…show your respect

When you read the title, did you think this blog would be about respecting your elders?  When we hear the phrase, “show your respect,” it’s usually in that context. I want to challenge us all to think more broadly about respect, because respect is simply treating people in a way that makes them feel cared […]

At the end of the day…there’s power in taking a break

There are many scientific studies that show the power of taking a break. Whether it’s a quick break during the day to clear your head, taking a day off on the weekend to relax, or taking a vacation to re-energize, the science shows that breaks provide better focus, clarity, productivity, and even increased happiness. In […]

At the end of the day…create value

I was asked this week by an analyst firm, “How do you create value for your customers?” Value is defined in both tangibles and intangibles. The tangibles are dollars, time, and quality. Dollars are measured with cost savings, additional revenue or profit. Improved efficiency is measured in time savings. And quality is typically measured with […]

At the end of the day…be thankful

The first Thanksgiving was a harvest feast celebrated by a diverse group. Puritans who had come to the “New World” seeking religious freedom, and Native Americans who banded with them to protect themselves from other tribes, celebrated the fall harvest together. The Puritans had much to celebrate since they survived the long journey across the […]

At the end of the day…YOU define success

In high school, I was nominated to participate in a “Calendar Girl” contest which meant if I won, I would have my photo on one month of the high school’s calendar. At the time, this was important to me because I was known as the “smart girl”, not a “pretty girl” because in high school […]

At the end of the day…. get on the balcony

It’s important in business and in life to fully participate. Sometimes I think of this as being on the dance floor, fully participating. There’s also an adage, that sometimes you also need to get on the balcony to see the world from a different perspective. I admire people who are willing to fully participate. They […]

At the end of the day…diversity is powerful

I have always believed that an idea shared is an idea improved. There is power in gaining the perspectives of those that are different from us in examining and improving on an idea. Companies at their essence are a collection of ideas that get implemented, ultimately leading to a growing client base. The better the […]

At the end of the day…build your brand equity

An industry analyst recently asked me, “What is a brand?” My response: a brand is quite simply the promise you make combined with your personality traits that are displayed in interactions with you. In the case of a company brand, it’s the promise you make to the market combined with the personality or the characteristics […]

At the end of the day…the little things matter

Years ago, I remember reading my annual employee feedback, and there was a comment about me being anti-social in an elevator. At the time, I was floored that someone would take the time to write down that I had not spoken to them in an elevator.  My defensive reaction was to wonder why they didn’t […]

At the end of the day…earn your money

I often talk about people with a strong work ethic. Have you ever really thought about what work ethic truly means?  Do you think you have work ethic? I recently attended a keynote presentation by former NFL quarterback Peyton Manning. A great storyteller, Peyton kept the audience fully engaged, but what stayed with me most […]