BMorrison’s stories

For nearly 20 years, Net Promoter Score (NPS®) has been the hallmark of measuring the customer experience journey. Why? Because cultivating a sustainable business means you must cultivate loyal customers. With NPS, we gain a core measurement of customer loyalty and our customers’ likelihood of recommending us to others. It’s a valuable and convenient measurement, […]

Search “employee recognition” and Google serves you a trove of great think pieces that tell us something we should instinctively know – recognizing employees for a job well done matters. Recognizing our employees positively affects their happiness and morale and therefore their loyalty, performance, and productivity. It also improves the relationships between employees and managers. […]